Investing in high
Trinity Lifetime Partners approached Hero Creative to review
Trinity Lifetime Partners
Creative services ::
Brand and identity development, web development, image review, copywriting
Brand identity, website, literature
Although a new company, financial advisory firm Trinity Lifetime Partners already had an impressive client list consisting of high net worth individuals. We undertook a workshop with the founders to establish their goals for the branding. This niche client base and their unique approach to client relations formed the basis of the creative brief.
We developed the proposition ‘Financial Advice for Life’ which communicated their long-term approach and also the fact that they would support their clients through all stages of life. We then created an updated identity, more sophisticated and sober but also portraying strength and dependability, to appeal to their affluent clients who were used to interacting with luxury brands. This was supported by high quality black and white photography and a new website.