Using the clients illustration style, we developed the concept of the lighthouse, guiding delegates to job opprtunities and exhibitors to high quality candidates. The metaphor is simple and iconic giving the Careers Fair a very distinctive and instantly recognisable image.

The idea was developed by adding animations and extended illustrations creating various nautical scenes. Among the items this design was applied were sales literature, online and offline advertising, wayfinding and signage, direct mail, infographics and show merchandise.