Investing in high

quality branding

for longevity

Trinity Lifetime Partners approached Hero Creative to review
their recently designed logo. It was felt the company needed a
corporate brand rather than just a logo to match their ambition
and fast growth.

Overview

Client ::

Trinity Lifetime Partners

Creative services ::

Brand and identity development, web development, image review, copywriting

Deliverables ::

Brand identity, website, literature

Although a new company, financial advisory firm Trinity Lifetime Partners already had an impressive client list consisting of high net worth individuals. We undertook a workshop with the founders to establish their goals for the branding. This niche client base and their unique approach to client relations formed the basis of the creative brief.

We developed the proposition ‘Financial Advice for Life’ which communicated their long-term approach and also the fact that they would support their clients through all stages of life. We then created an updated identity, more sophisticated and sober but also portraying strength and dependability, to appeal to their affluent clients who were used to interacting with luxury brands. This was supported by high quality black and white photography and a new website.

Before

After

 
 

We are a small business but Hero made the process easy, especially as we had no previous experience. We feel the new branding reflects our business and its values accurately.

James Clark,
Founder and Partner,
Trinity Lifetime Partners

Results >

The exercise elevated Trinity Lifetime Partners’ brand identity to the level expected by their clients and united the focus of the company and a move to bigger premises

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