Creating a versatile 

brand capable of

expansion over time

Lifetime Group, a large financial company consisting of many sub
divisions and brands, required an overhaul of their branding to
reinforce their position as leaders in their field.

Overview

Client ::

Lifetime Group

Creative services ::

Concepts, strategy, design, artwork, copywriting

Deliverables ::

Branding, website, literature, communications, exhibition graphics

With several sub brands and a long history of acquisitions, Lifetime Group required a brand identity which would be flexible to accommodate these sub brands but also able to add new divisions or brands

After a consultation and audit of the current marketing comms, we presented several initial brand concepts including a circular device with 7 intersecting pathways which we demonstrated had the ability to provide multiple sub brands variations using just 2 of the pathways in differnt combinations. When combined, the sub brands would always form the Group brand. This accomodated not only the existing sub brands but had the longevity for future acquisitions.

Before

After

The new brand is modern, fresh and will serve the company and its expansion for many years.

Paul Merrigan,
Founder and Managing Director,
Lifetime Group

Results >

The rebranding helped visually elevate Lifetime Group, assisted in their internal restructure and in the acquisition of new companies into the Group in what proved to be a very successful 2017

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