A bright promotional

campaign for the leading

medical careers event

Now in it’s 12th year, we were delighted to be able to refresh the look and feel of the BMJ CareersFair across all their promotions, in line with the new branding of parent company BMJ.

Overview

Client ::

BMJ Careers

Creative services ::

Concepts, copywriting, design, artwork, illustrations

Deliverables ::

Exhibition graphics, online advertising,
offline advertising, literature, direct mail

Using the clients illustration style, we developed the concept of the lighthouse, guiding delegates to job opprtunities and exhibitors to high quality candidates. The metaphor is simple and iconic giving the Careers Fair a very distinctive and instantly recognisable image.

The idea was developed by adding animations and extended illustrations creating various nautical scenes. Among the items this design was applied were sales literature, online and offline advertising, wayfinding and signage, direct mail, infographics and show merchandise.

Extremely imaginative and always professional. Consistently providing fresh concepts and keeping to tight deadlines. I cannot recommend Hero Creative enough, it has been a pleasure working with the team.

Harpreet Rehal,
Senior Marketing Executive,
BMJ Careers

Results >

The BMJ CareersFair has now secured its 14th year with a steady increase in quality exhibitors and delegates year on year

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