Centros
Corporate rebranding
With their new Chief Executive at the helm, Centros commissioned Hero to refresh their corporate identity to reflect the new name and ownership of the company.
A simple typographical identity was created with a coloured dot which changed hue, adapting to the environment it was working within. This helped to communicate how Centros work when undertaking their urban regeneration, often in historic town centres.
A set of corporate guidelines were drawn up and produced to ensure consistent application.
AXA Insurance
Contractors' Choice marketing
Working closely with the marketing team, AXA's Contractors' Choice website was redesigned to be more user friendly. Aimed at insurance brokers, the websites was promoted with leaflets and giveaways using the Bill character to illustrate the niche market this insurance product caters for.
Parker
Press release pack
Parker required a press pack to coincide with their 'Romantic Novel of the Year' Awards. The brief requested that the Parker brand values of class and sophistication were kept.
A simple but classy folder was designed using black fluted card, an elastic holding band and a silver foil logo. Regular and 'Romantic Novel of the Year' branded press release paper was then designed to sit inside.
Owlstone
Corporate identity
Using leading-edge nanofabrication techniques, Owlstone creates complete chemical detection systems, a hundred times smaller - and a thousand times cheaper - than other currently available devices.
Hero presented a revamped corporate identity which visually expressed the product and positioning of this unique business, adding sophistication and drama.
British Medical Journals
BMJ Learning online ad
BMJ Learning asked us to design an advert to promote the use of their online learning and CPD offering.
This simple but striking image was the perfect balance between medical and technology.
Centros
Corporate website
Following on from the rebranding, Centros commissioned Hero to redesign their website.
The brief was to make the website more user friendly than the existing, with a dynamic and fresh look and feel to compliment the new identity. It was decided not to use too many building pictures, ensuring the website sat outside of the industry standard box, another key point in Centros' new brand positioning.
centros.co.uk
OpenBet
Online casino brochure
Software company OpenBet asked us to design their literature for their online casino offering.
Following their existing guidelines and using screen shots of some of their most popular games we created this slick glossy brochure which sat proudly next to their other sales documents.
NAI Gooch Webster
Advertising campaign
After a merger between two property development giants, it was decided an awareness campaign was needed to show their propositions and intentions to lead the international property development market.
Firstly, we developed a strapline 'Watch us grow'. The rest was child's play. The concept was rolled out in press ads and magazine covers.
The campaign won the Marketing Manager a Property Week Award.
Jim Andrews
Identity & website
Creative Consultant and Business Strategist Jim Andrews briefed us to create him an identity and website which would reflect his creative nature and showcase his incredible track record of business success with some high profile clients.
A simple but sophisticated typographical play on the domain name formed the basis of the identity and the website menu system, coupled with cultural imagery to capture Jim's personality and philosophies.
Centros
Dorchester submissions brochure
Centros needed to submit a document to the West Dorset District Council, outlining their credentials and ideas for a new mixed use development in Dorchester. The deadline was extremely tight.
We chose a large square format, which was bound with nickel screws. This coupled with the volume of information gave the document real weight and presence. The typography was classic yet clean and snap shots of everyday life in Dorchester were used throughout to capture the essence of the town.
DBA Group
Identity, stationery & website
DBA Group briefed us to design a new corporate identity and supporting material to reposition them as a premium accountancy service with a difference. We began with a new logo, typeface and colour palette. We then commissioned vibrant, original illustrations to help tell the DBA story. These added warmth and personality the new identity.
We then designed company stationery, literature,
website, corporate guidelines and even a
Christmas card to complete the revamp.
The identity exercise has aided in the company's
acquisition of both new business and new staff.
dbagroup.co.uk
British Medical Journals
doc2doc marketing
BMJ asked us to design various marketing items to promote their doc2doc service. The service acts as an online forum for doctors globally to share information and discuss the latest topics.
Amongst the work we undertook were press adverts, online banners, exhibition graphics and promotional literature.
Harlequins RL
Dance Team logo
The Harlequins Rugby League Dance Team, 'Harlequin Hearts', asked us to design them a new identity.
Our solution was fun, feminine and like the Hearts, would never miss a beat.
Centros
BCSC advertising
Centros commissioned us to produce a series of adverts to appear next to editorial content detailing some of their current developments for the annual BCSC Conference and Showcase. We created a series of images each depicting a different development using striking black and white photography with a splash of vivid colour. There was no copy adding even more impact to the imagery.
The images were so successful they were made into ice sculptures and limited edition prints.
Canterbury College
Annual report
We were asked to design and print Canterbury College's Annual Report 2006-2007 with a one week turnaround time and limited budget. We were supplied with a selection of photographs and the raw copy.
We developed a clean layout and type style with an unusual colour palette to create a fresh and easy to read document.
The project was completed on time and on budget resulting in repeat business and a very happy customer.
Centros
Corporate stationery
After completing the new identity and corporate guidelines we were asked to design Centros' new company stationery.
A comprehensive range of items were designed, artworked and printed all, carrying the new distinctive marque and recognisable identity.
London Irish
Merchandise brochure
We designed this merchandise brochure for London Irish. It featured action shots and the star players modelling the sportswear as well as an ordering mechanism.
The sepia tone with the green highlight on the pictures helped to highlight the products and give the brochure a feel of high quality.
British Medical Journals
Featured Jobs advertising
BMJ Careers commissioned us to create a simple advertising campaign to highlight to employers the benefits of booking with their Featured Jobs product. Due to the vast subscription base of the BMJ, Featured Jobs is able to reach a much larger audience than other websites.
We designed a very simple but highly recognisable graphic which was easily adaptable to various applications.
Dr. Property
Identity, mailer & website
Not your average maintenance and refurbishment company, Dr. Property needed some distinctive marketing to shout about their unique offering. An identity, stationery, website and van livery were all developed along with a pill bottle mailer for blanket door drops, which proved very inexpensive and a great talking point.
drproperty.co.uk
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